Results: Advertising and Trustworthy Websites
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1.
1.
What type of advertising affects you the most? Online Banners Ads
10%
•
113 votes
Online Text Ads
5%
•
58 votes
Posters/Billboards
7%
•
72 votes
Magazines/Newspapers
13%
•
140 votes
Flyers/Pamphlets in the mail
12%
•
132 votes
Radio
5%
•
56 votes
TV
47%
•
507 votes
2.
2.
When you hear or see an ad do you usually ignore it or you visit the company webpage? Yes, usually I ignore it
73%
•
791 votes
No, usually I visit the website
27%
•
287 votes
3.
3.
Does the look and design of a website matter to you? Yes, I like modern and well designed website
54%
•
578 votes
No, as long as I am getting what I need, it does not matter to me how it looks
46%
•
500 votes
4.
4.
What about the website do you find trustworthy? It has an “About us” section with pictures and bios of the employees, senior management, etc
20%
•
215 votes
It has a very easy to browse layout without distracting banners and many links
20%
•
217 votes
When you see that it is certified by an internet trust organization
14%
•
152 votes
You know the brand before you visit it
24%
•
256 votes
When you see client testimonials
7%
•
79 votes
When you see client logos listed on the website
9%
•
101 votes
Other (please specify)
5%
•
58 votes
| Other Answers | Percentage | Votes |
| na | 0.93% | 10 |
| none | 0.65% | 7 |
| n/a | 0.56% | 6 |
| 0.46% | 5 | |
| ... | 0.19% | 2 |
| don't know | 0.19% | 2 |
| registered with b.b.b. | 0.09% | 1 |
| when client testimonials don't sound fake | 0.09% | 1 |
| do not like most of them! | 0.09% | 1 |
| nothing really. | 0.09% | 1 |
| not sure | 0.09% | 1 |
| ,,,,,, | 0.09% | 1 |
| i don't generally find many parts trustworthy. it depends on the site. | 0.09% | 1 |
| . | 0.09% | 1 |
| i don't care | 0.09% | 1 |
| never | 0.09% | 1 |
| the overall professional look of the website - many listed above | 0.09% | 1 |
| i don't know | 0.09% | 1 |
| most of the above | 0.09% | 1 |
| when people i know tell me they use it and trust it. | 0.09% | 1 |
| undecided/not applicable | 0.09% | 1 |
| potentially all the above. and, if independent reviews are also favorable | 0.09% | 1 |
| no website can be trusted. | 0.09% | 1 |
| other | 0.09% | 1 |
| when they give lots of information about how to contact them. | 0.09% | 1 |
| i trust word from friends and family and reviews | 0.09% | 1 |
| i don't trust any of it. | 0.09% | 1 |
| any website needs to earn my trust before i consider it trustworthy | 0.09% | 1 |
| proven track record | 0.09% | 1 |
| when they have an easy to use "contact us" link if there is a problem | 0.09% | 1 |
| n | 0.09% | 1 |
| none of the above | 0.09% | 1 |
5.
5.
Do you usually read the "About us" section of a website Yes
49%
•
524 votes
No
51%
•
554 votes
6.
6.
Do you check website reviews and use comments prior subscribing/participating/reading/purchasing? Yes
63%
•
681 votes
No
37%
•
397 votes
7.
7.
Even if the website looks trustworthy, do you provide incorrect personal information? Yes, always
10%
•
107 votes
Yes, for most of the time
36%
•
390 votes
No, always provide accurate information
54%
•
581 votes
8.
8.
Since the website looks trustworthy to you, why would you provide an incorrect personal information? Worried that the company would contact me directly
14%
•
152 votes
Worried that the company would sell my personal information
19%
•
209 votes
I do not want to store my personal information there, since I won't probably visit this website again
22%
•
236 votes
When a website requires my information prior to giving me access to information
33%
•
352 votes
Other (please specify)
12%
•
129 votes
| Other Answers | Percentage | Votes |
| n/a | 3.34% | 36 |
| na | 2.13% | 23 |
| 0.83% | 9 | |
| i don't | 0.46% | 5 |
| none | 0.37% | 4 |
| i dont | 0.28% | 3 |
| .... | 0.19% | 2 |
| don't give incorrect info | 0.19% | 2 |
| all of the above | 0.19% | 2 |
| don't | 0.19% | 2 |
| i don't provide incorrect information | 0.19% | 2 |
| do not | 0.19% | 2 |
| i give correct info | 0.09% | 1 |
| skip | 0.09% | 1 |
| idk | 0.09% | 1 |
| dont | 0.09% | 1 |
| gave the info | 0.09% | 1 |
| i always give right information | 0.09% | 1 |
| i never trust these sources. | 0.09% | 1 |
| i don't give my persona linfomation. | 0.09% | 1 |
| i give my real information | 0.09% | 1 |
| don't care | 0.09% | 1 |
| all | 0.09% | 1 |
| giving incorredt information is lying; i do not lie. | 0.09% | 1 |
| i give correct information | 0.09% | 1 |
| n/a try to be truthful | 0.09% | 1 |
| i never provide an incorrect personal information | 0.09% | 1 |
| this doesn't apply, if i find them trustworthy after independent checks i provide correct info; if not i don't provide anything | 0.09% | 1 |
| so many bad things happen | 0.09% | 1 |
| i haven't provided false info | 0.09% | 1 |
| do not give incorrect information | 0.09% | 1 |
| x | 0.09% | 1 |
| all of the above. | 0.09% | 1 |
| i always give correct information | 0.09% | 1 |
| would not provide incorrect personal information | 0.09% | 1 |
| i give correct information as i don't subscribe to websites unless i've verified they are legitimate. | 0.09% | 1 |
| if i don't trust a website, i'm not going to use it at all. so, i tend to provide real information or just leave the site. | 0.09% | 1 |
| all the above | 0.09% | 1 |
| m | 0.09% | 1 |
| this doesn't make sense, especially if you chose "provide accurate information." | 0.09% | 1 |
| i don;t give incorrect information | 0.09% | 1 |
| need some other options...n/a | 0.09% | 1 |
| . | 0.09% | 1 |
| i don't give false info | 0.09% | 1 |
| because i can. | 0.09% | 1 |
| i'm bored | 0.09% | 1 |
| other | 0.09% | 1 |
| i don | 0.09% | 1 |
| worry that although it seems trustworthy, it may not be... | 0.09% | 1 |
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