Results: Fast food receipt surveys (customer satisfaction survey participation)
Published on 11/21/2014
QUESTIONS
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Comments
1.
1.
Have you ever taken the surveys that are found on participating fast food chains?
On fast food receipts
28%
504 votes
From other establishments as well
16%
292 votes
Both
26%
463 votes
Neither
28%
502 votes
N/A
12%
209 votes
2.
2.
I took a survey from McDonald's and my reward was a Big Mac or Egg McMuffin. The survey took just a couple of minutes, do you think being offered a free sandwich was worth my time and effort?
Yes, but only if you get the free sandwich when you go
65%
1159 votes
Not if you order other items and didn't plan on going back
11%
187 votes
Not sure
12%
220 votes
N/A
12%
213 votes
3.
3.
If you've taken the 'back of receipt surveys' do you find yourself looking on the back of all receipts that you get?
Yes, either for surveys and / or coupons
35%
623 votes
Maybe I have in the past
19%
343 votes
No
29%
514 votes
N/A
18%
315 votes
4.
4.
Do you think this marketing tactic has caused you to frequent retail places more often than you normally would and / or purchase items that you probably wouldn't have?
Yes
14%
253 votes
Sometimes
17%
303 votes
Maybe
12%
220 votes
No
41%
724 votes
N/A
16%
279 votes
5.
5.
Scholarly studies haven proven that customer satisfaction surveys do increase sales and a change in purchasing behavior, that is, purchasing more. Does this surprise you? Yes
18%
313 votes
No
58%
1025 votes
Undecided
11%
196 votes
Not Applicable
14%
245 votes
COMMENTS