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Results: "14 Ads that rocked the world in 2014" Part II

Published on 12/21/2014
By: ptajuggalette
1637
Business
1.
1.
*AdFreak / Tim Nudd* "When Coca-Cola introduced mini cans of Coke in Germany, it fittingly opened some adorable mini kiosks in five cities to sell them. They even had a pint-size vending machine. "It's the little things in life that make us happy," said the campaign's tagline." What do you think of Coke's small ad idea?
*AdFreak / Tim Nudd*
Like it
43%
710 votes
In between
22%
366 votes
Don't like it
14%
224 votes
N/A
21%
337 votes
2.
2.
"This German home-improvement chain advertised its renovation products by actually renovating homes—well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size sections of run-down buildings and fixed them up, delightfully showing the before and after of an improvement project." What do you think of this ad?
Like it
39%
638 votes
Somewhere in between
27%
447 votes
Don't like it
13%
220 votes
N/A
20%
332 votes
3.
3.
"German agency Thjnk and production studio I Made This created this brilliant "RGB billboard" for Ikea—and like the client's furniture, it makes the most of limited space. Three different headlines are superimposed on each other in cyan, magenta and yellow. At night, red, green and blue (RGB) lightbulbs shine on the board—revealing the different headlines. (Red illuminates cyan; green lights up magenta; and blue-purple makes yellow visible.) That's how you turn 9 square meters of ad space into 27 square meters." What do you think of Ikea's idea?
Like it
31%
513 votes
In between
28%
462 votes
Don't like it
16%
265 votes
N/A
24%
397 votes
4.
4.
For the launch of Netflix in France, Ogilvy Paris created "100 different GIFs—some of which "reacted" to current events and even things like the weather—and installed them on outdoor boards. They're undeniably eye-catching in ways other digital video just isn't." What do you think?
Like it
33%
540 votes
Somewhere in between
28%
464 votes
Don't like it
15%
241 votes
N/A
24%
392 votes
5.
5.
"More Ikea. Agency Ubi Bene helped the chain celebrate the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall in the city of Clermont-Ferrand. The wall was 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among beds, cabinets, tables, chairs, sofas and accessories." What do you think?
Like it
32%
521 votes
Love it
10%
163 votes
In between
19%
319 votes
Don't like
17%
275 votes
N/A
22%
359 votes
6.
6.
"This fantastic digital subway ad in Sweden for a hair-care line of products was rigged up to recognize when trains entered the station—and then showed a woman's hair blowing all around, as though windswept by the train. Simple, the execution—by agency Akestam Holst and production company Stopp—blurred the line wonderfully between the real and virtual worlds." What do you think of their 'hair' ad?
Like it
48%
783 votes
In between
20%
320 votes
Don't like it
11%
175 votes
N/A
22%
359 votes
7.
7.
Our favorite outdoor campaign of the year was this series of Google ads playfully and subtly woven into the fabric of New York City. 72andSunny worked with various organizations and proprietors to create a host of wonderful site-specific ads—each one like a mini-installation. The ads, for Google's rebranded mobile app, were all about looking about familiar landmarks in a new way—asking questions about them, which the app can answer. It was truly inspired work, and it was great to see a giant company like Google doing such joyfully detailed advertising work on the ground. This was considered the top ad of the year, or idea of the year. What do you think?
Our favorite outdoor campaign of the year was this series of Google ads playfully and subtly woven into the fabric of New York City. 72andSunny worked with various organizations and proprietors to create a host of wonderful site-specific ads—each one like a mini-installation. The ads, for Google's rebranded mobile app, were all about looking about familiar landmarks in a new way—asking questions about them, which the app can answer. It was truly inspired work, and it was great to see a giant company like Google doing such joyfully detailed advertising work on the ground. This was considered the top ad of the year, or idea of the year. What do you think?
Like it
35%
577 votes
In between
26%
431 votes
Don't like it
14%
223 votes
N/A
25%
406 votes
8.
8.
What do you honestly think about advertising, ads of any kind?
What do you honestly think about advertising, ads of any kind?
I like most or all ads that I choose to look at or listen to
14%
227 votes
While I am not into advertising I can appreciate the artistic work that goes into it
20%
320 votes
Not sure how I feel
5%
79 votes
I like a lot of ads
10%
167 votes
There are too many of them
19%
304 votes
I dislike all advertising, period
7%
122 votes
I am 50-50 with my answer
10%
166 votes
I enjoy the creativity of some, most, or all ads
12%
201 votes
N/A, no opinion
24%
385 votes
Other (please specify)
1%
9 votes
Other Answers Percentage Votes
0.20% 4
get off the internet, seriously!!!!!!!!!!!!!!!! 0.05% 1
some are just plain idiotic 0.05% 1
most ad are ok but there are some ads and spokespersons that i am so fed up with i hate both the ads and the people espeially progressive. they keep getting worse and worse 0.05% 1
only ads that are funny 0.05% 1
could not care less. 0.05% 1
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