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Results: The Label Doesn't Tell The Whole Story

Published on 04/12/2015
By: Tellwut
2622
Beauty & Fashion
Toronto-based creative agency Rethink and the Canadian Fair Trade Network have collaborated to create a series called “"The Label Doesn’t Tell The Whole Story." In the series, advertisements are used to highlight the danger of sweatshops, by providing a story written on the tag that explains how the particular piece of clothing had been made. For instance, one of the tags reads “100% cotton. Made in Sierra Leone by Tejan. The first few times he coughed up blood he hid it from his family.”
1.
1.
Are you familiar with this advertisement series?
Are you familiar with this advertisement series?
Yes
7%
180 votes
No
93%
2442 votes
2.
2.
Do you try to avoid shopping at companies that you know use children to produce their clothing?
Yes, I try to avoid shopping at companies that I know use children to produce their clothing
28%
734 votes
No, I continue to shop at these stores even though I am aware children are making these items
5%
143 votes
I am unaware of which companies use children to produce their clothing
47%
1221 votes
N/A- Don't like football
19%
502 votes
Other (please specify)
1%
22 votes
Other Answers Percentage Votes
0.23% 6
na 0.11% 3
n/a 0.08% 2
what can people living with a small income can do? 0.04% 1
not familiar with this issue 0.04% 1
children and adults that are over worked and underpaid. 0.04% 1
when i can afford it, i shop responsibly 0.04% 1
my own life is hard enough that i just don't care about these things anymore. i probably can't afford the damn clothes anyway! 0.04% 1
also avoid large ruthless companies like walmart who sell poor quality chinese rubbish 0.04% 1
i sew my own 0.04% 1
how do you know? 0.04% 1
no lables like that in the usa as far as i know. 0.04% 1
ummm, what does the n/a have to do with football. plus, wish people would just use n/a, and not put a reason behind it. just n/a is all that is needed. 0.04% 1
huh? 0.04% 1
3.
3.
Do you think that this campaign will help to create more awareness about child labor and the danger it presents?
Yes
50%
1306 votes
No
10%
254 votes
Undecided
27%
706 votes
Not Applicable
14%
356 votes
COMMENTS