Results: Coca-Cola's: "Share Happiness" Campaign
Coca-Cola’s “Happiness” campaign is a global marketing scheme that launched in 2009 and has grown over the years. Last Tuesday, Coca-Cola decided to set up several ATM’s around Spain that would dispense ‘free cash’ for its “Share Happiness” campaign. The catch was that individuals would have to agree to share the money with others. Interestingly, many people decided to take on the challenge and share the money with others within their community.
1.
1.
Have you heard of Coca-Cola's "Happiness" campaigns before?
I am familiar with this campaign
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No, I have never heard of this campaign before
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0 votes
N/A
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0 votes
2.
2.
Would you pay it forward or keep the cash? I would take the cash and dash
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I would share the money with others
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0 votes
I am not sure what I would do
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0 votes
3.
3.
Do you drink Coke? Yes
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No
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Not Applicable
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0 votes
4.
4.
Are you more likely to purchase a Coke beverage after finding out about this campaign? Yes, I really like the concept
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I like the concept, but I will not go out of my way to purchase Coke products
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I don't like the concept and I don’t care how Coca-Cola chooses to spend their ad revenue
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0 votes
I am already a coke fan, and like the concept
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I don't consume soft drinks or pop
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0 votes
Other (please specify)
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0 votes
5.
5.
Do you think that other companies should create similar campaigns? Yes
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No
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0 votes
Undecided
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0 votes
Not Applicable
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0 votes
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