Results: Fast Food Mascots
1.
1.
From the list, who is your favorite fast food mascot? Jack Box -- Jack in the box
10%
•
118 votes
Happy Star -- Carl's Jr.
4%
•
45 votes
Ronald McDonald, Hamburglar -- McDonald's
21%
•
253 votes
The King -- Burger King
10%
•
128 votes
The Noid -- Domino's Pizza
4%
•
45 votes
Spongmonkeys, Rat Puppet -- Quiznos
3%
•
35 votes
Jarod -- Subway
5%
•
62 votes
Mr. Taco, Yo Quiero Dog -- Taco Bell
13%
•
164 votes
Conehead -- Mr. Softee's
1%
•
18 votes
Toga Dude -- Little Caesar's
3%
•
41 votes
Big Boy -- Bob's Big Boy
5%
•
67 votes
Cheese slice -- Pizza Hut
3%
•
42 votes
Colonel Sanders -- KFC
8%
•
104 votes
Dunkin Cuppy, Iced Cuppy, Sprinnkles -- Dunkin Donuts
2%
•
20 votes
Chuck E. Cheese Mouse -- Chuck E. Cheese
7%
•
91 votes
Sonic Kids -- Sonic Drive-In
2%
•
25 votes
The Oven Mitt -- Arby's
2%
•
30 votes
The Beast -- Del Taco
1%
•
7 votes
The Cows -- Chick-Fil-A
11%
•
134 votes
Some other mascot not listed above
5%
•
57 votes
None of the above (dont know these, not a consumer of these brands)
21%
•
263 votes
2.
2.
Do you think that fast food companies need mascots? Yes
27%
•
331 votes
No
50%
•
607 votes
Undecided
23%
•
287 votes
3.
3.
If you had to go with one marketing technique, which would you go with? A logo (The Golden Arches -- McDonald's)
28%
•
348 votes
A song, short jingle, tagline (I'm lovin it -- McDonald's)
26%
•
315 votes
A mascot (Ronald McDonald -- McDonalds)
9%
•
115 votes
Something else
5%
•
58 votes
Not sure
22%
•
272 votes
Doesnt apply
10%
•
117 votes
4.
4.
If a fast food establishment came up with a new logo, mascot, or jingle that you didn't like, would you .... Reduce the amount of times you go
7%
•
88 votes
Stop going all together
5%
•
58 votes
Tell them/complain
9%
•
108 votes
Wouldn't change my consuming behavior
40%
•
496 votes
Something else
4%
•
47 votes
None of the above
25%
•
308 votes
Doesnt apply
15%
•
178 votes
5.
5.
Do you think that social media & internet ads are ... Replacing the above marketing techniques
30%
•
364 votes
Something else
14%
•
177 votes
Not sure
42%
•
511 votes
Doesnt apply to me
16%
•
194 votes
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