Results: Let's get Zesty!
1.
1.
Have you seen the new advertisement for Kraft Zesty Italian salad dressing?
Yes
29%
•
502 votes
No
71%
•
1221 votes
2.
2.
What do you think? Hilarious
20%
•
353 votes
Sexy
19%
•
319 votes
Zesty
22%
•
378 votes
Stupid
29%
•
505 votes
Other (please specify)
20%
•
346 votes
| Other Answers | Percentage | Votes |
| na | 4.79% | 91 |
| n/a | 4.31% | 82 |
| 1.79% | 34 | |
| haven't seen it | 0.84% | 16 |
| haven't seen | 0.63% | 12 |
| have not seen | 0.32% | 6 |
| none | 0.26% | 5 |
| havent seen it | 0.26% | 5 |
| never seen it | 0.21% | 4 |
| have not seen it | 0.16% | 3 |
| haven't seen it. | 0.16% | 3 |
| havent seen | 0.16% | 3 |
| did not see | 0.16% | 3 |
| not sure | 0.11% | 2 |
| no opinion | 0.11% | 2 |
| never seen | 0.11% | 2 |
| didn't watch | 0.11% | 2 |
| not seen it | 0.11% | 2 |
| have not seen. | 0.05% | 1 |
| cute | 0.05% | 1 |
| its cute | 0.05% | 1 |
| n/a haven't seen | 0.05% | 1 |
| amusing | 0.05% | 1 |
| did not see the ad | 0.05% | 1 |
| offensive | 0.05% | 1 |
| haven't seen it yet | 0.05% | 1 |
| video wouldn't load. | 0.05% | 1 |
| i didn't see it | 0.05% | 1 |
| didn't see it | 0.05% | 1 |
| n | 0.05% | 1 |
| didn't see | 0.05% | 1 |
| no opnin | 0.05% | 1 |
| the guy is a faggot | 0.05% | 1 |
| i have not seen it | 0.05% | 1 |
| not applicable. | 0.05% | 1 |
| couldnt care less | 0.05% | 1 |
| it's a commercial | 0.05% | 1 |
| f | 0.05% | 1 |
| dont know | 0.05% | 1 |
| really?!? it's silly but it wouldn't prompt me to buy the item. | 0.05% | 1 |
| don't watch commercials | 0.05% | 1 |
| have not seen it on tv | 0.05% | 1 |
| vaugly amusing at the last part | 0.05% | 1 |
| no real opinion | 0.05% | 1 |
| unseen | 0.05% | 1 |
| nothing | 0.05% | 1 |
| know | 0.05% | 1 |
| no thoughts | 0.05% | 1 |
| silly | 0.05% | 1 |
| unremarkable | 0.05% | 1 |
| tipical | 0.05% | 1 |
| don't know | 0.05% | 1 |
| haven't seen it so i can't judge. | 0.05% | 1 |
| not sen | 0.05% | 1 |
| did not see it | 0.05% | 1 |
| it's okay | 0.05% | 1 |
| why isn't n/a an option for those people who haven't seen it? | 0.05% | 1 |
| dna | 0.05% | 1 |
| n-a | 0.05% | 1 |
| i haven't seen it | 0.05% | 1 |
| ... | 0.05% | 1 |
| the best commercial ever, hilarious and sexy, i'd watch it all day | 0.05% | 1 |
| don't care | 0.05% | 1 |
| didnt see it | 0.05% | 1 |
| do not know - did not see the ad | 0.05% | 1 |
| not bad | 0.05% | 1 |
| meh | 0.05% | 1 |
| no response | 0.05% | 1 |
| kinda funny | 0.05% | 1 |
| have not seen it. | 0.05% | 1 |
| didnt watch | 0.05% | 1 |
| kinda funny but stupid | 0.05% | 1 |
| ,, | 0.05% | 1 |
| non | 0.05% | 1 |
| ? | 0.05% | 1 |
| n/qa | 0.05% | 1 |
| didn't see it. | 0.05% | 1 |
| um...didn't see it! | 0.05% | 1 |
| boring | 0.05% | 1 |
| haven't seen it, so no opinion | 0.05% | 1 |
| d | 0.05% | 1 |
| i am not gay to say | 0.05% | 1 |
| no idea | 0.05% | 1 |
| n/a. | 0.05% | 1 |
| not seen | 0.05% | 1 |
| have not seen the commercial | 0.05% | 1 |
| don't watch tv | 0.05% | 1 |
3.
3.
Do you think advertisers rely too much on sex to sell their products? Yes
59%
•
1008 votes
No
21%
•
368 votes
Undecided
20%
•
347 votes
4.
4.
Does sex in advertising impact what you purchase? Yes, will buy a sexy product
10%
•
167 votes
No, if offends me
22%
•
374 votes
No influence what so ever
67%
•
1146 votes
Other (please specify)
2%
•
36 votes
| Other Answers | Percentage | Votes |
| 0.58% | 10 | |
| na | 0.35% | 6 |
| n/a | 0.12% | 2 |
| it is enticing | 0.06% | 1 |
| depends on the product and the degree of "sexy" | 0.06% | 1 |
| i don't think it's necessary and avoid items that are using it. i stopped buying m&ms after the naked commercial. | 0.06% | 1 |
| depends. | 0.06% | 1 |
| depends what the product is | 0.06% | 1 |
| depends on the product | 0.06% | 1 |
| no idea | 0.06% | 1 |
| i'll buy it if it's something i need or really want even though i'm aware of what's going on. i may not like the way they are advertising their product though. | 0.06% | 1 |
| it makes me remember the product | 0.06% | 1 |
| undecided | 0.06% | 1 |
| this guy would make me want to buy an igloo from an eskimo! | 0.06% | 1 |
| makes a bad ad beautiful. | 0.06% | 1 |
| only if the guy was tom felton | 0.06% | 1 |
| it depends on the product | 0.06% | 1 |
| it's all garbage. they only want my money! lol | 0.06% | 1 |
| it depends on how it's done | 0.06% | 1 |
| .... | 0.06% | 1 |
| its 10000x better than babies in commercials | 0.06% | 1 |
5.
5.
How much does advertising influence your purchasing? I like to try new things, so advertising lets me know what's out there
22%
•
371 votes
I might check out or research something interesting, but not necessarily buy
34%
•
594 votes
No Impact
43%
•
738 votes
Other (please specify)
1%
•
20 votes
| Other Answers | Percentage | Votes |
| 0.58% | 10 | |
| na | 0.17% | 3 |
| n/a | 0.06% | 1 |
| it usually only impacts negatively | 0.06% | 1 |
| this ad is proof that one should not be influenced by ads | 0.06% | 1 |
| i like to try new things but since i ignore advertising, i normally try when i see it in the store, receive samples and coupons or take a survey | 0.06% | 1 |
| i discontinue products that sell useing sex | 0.06% | 1 |
| first two | 0.06% | 1 |
| n//a | 0.06% | 1 |
6.
6.
What type of advertising appeals to you? Funny
54%
•
922 votes
Informative
34%
•
581 votes
Sexy
13%
•
223 votes
Celebrity endorsement
6%
•
96 votes
None
26%
•
449 votes
Other (please specify)
1%
•
22 votes
| Other Answers | Percentage | Votes |
| 0.22% | 5 | |
| na | 0.13% | 3 |
| smart | 0.04% | 1 |
| n/a | 0.04% | 1 |
| no babies/children!!!!!!!!!! this makes me purposefully not/quit buying products | 0.04% | 1 |
| real!! | 0.04% | 1 |
| any ads with kids or animals....and then there's this guy! | 0.04% | 1 |
| the ads don't appeal to me, the product does | 0.04% | 1 |
| truthful-but it doesn't exist | 0.04% | 1 |
| truthful and direct | 0.04% | 1 |
| stuff with children and/or animals | 0.04% | 1 |
| same old, same old nowadays | 0.04% | 1 |
| catchy tunes | 0.04% | 1 |
| clever and creative | 0.04% | 1 |
| babies-people and animals-get me every time! | 0.04% | 1 |
| kids are the best | 0.04% | 1 |
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