Results: Influences of Decision Making
1.
1.
Gender Male
30%
•
250 votes
Female
70%
•
588 votes
2.
2.
Age 14-17
3%
•
26 votes
18-25
19%
•
160 votes
26+
78%
•
652 votes
3.
3.
Which of the following most often affects your brand choice? Brand image
18%
•
153 votes
Brand equity
10%
•
87 votes
Perceived quality
46%
•
389 votes
Brand loyalty
22%
•
182 votes
Brand awareness
16%
•
130 votes
Brand association
9%
•
73 votes
N/A
20%
•
171 votes
Other (please specify)
6%
•
49 votes
| Other Answers | Percentage | Votes |
| price | 2.11% | 26 |
| 0.65% | 8 | |
| cash/price/cheapness... | 0.08% | 1 |
| price and if on sale | 0.08% | 1 |
| brand beliefs, what they stand for. are they organic and non-gmo oriented? do they believe gays should have the right to be married? do they have christian values? those are more important to me than any of the things listed. | 0.08% | 1 |
| cost | 0.08% | 1 |
| quality | 0.08% | 1 |
| the price | 0.08% | 1 |
| depends on what type of merchandise | 0.08% | 1 |
| prices | 0.08% | 1 |
| brand taste | 0.08% | 1 |
| calories if its a food item | 0.08% | 1 |
| if i like it or not | 0.08% | 1 |
| if i like what the product is. | 0.08% | 1 |
| i purchase brands that i have been loyal to for many many yeats, however, i do buy new products too on occasion | 0.08% | 1 |
| depends on what i'm purchasing | 0.08% | 1 |
| brand quality | 0.08% | 1 |
4.
4.
Which of the following have most recently influenced your purchase decisions? Risk
5%
•
45 votes
Value/Price
66%
•
555 votes
Competition
6%
•
53 votes
Need and desire
35%
•
292 votes
Quality
38%
•
322 votes
Service
12%
•
98 votes
N/A
12%
•
97 votes
Other (please specify)
1%
•
5 votes
| Other Answers | Percentage | Votes |
| 0.20% | 3 | |
| depends on what the item to be purchased is | 0.07% | 1 |
| organic/non-gmo | 0.07% | 1 |
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