Results: Apple Surpasses Coca-Cola as World's Most Valuable Brand
Published on 10/01/2013
In its most recent report on global brands, a NYC company, Interbrand, shows Apple has unseated Coca-Cola as the World's Most Valuable Brand.
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Comments
1.
1.
Have you heard about this?
Yes
23%
518 votes
No
67%
1498 votes
Not sure, I might've heard about it
10%
216 votes
2.
2.
Do you agree or disagree that the Apple brand is more valuable than the Coca-Cola brand? Yes, Coca-Cola is old-fashioned, whereas Apple continues to innovate and has changed our lives in many ways, so Apple deserves the top spot.
26%
574 votes
No--more people buy Coke than Apple products and always will
32%
714 votes
Not sure--both companies are important
42%
944 votes
3.
3.
Have you bought Coca-Cola in the past year? Yes
67%
1485 votes
No
25%
554 votes
Not Applicable
9%
193 votes
4.
4.
Have you bought any Apple products in the past year? Yes
29%
641 votes
No
65%
1459 votes
Not Applicable
6%
132 votes
COMMENTS