Results: The ePad: A Tablet Targeted to Women
Eurostar Group has created the first tablet that is specifically marketed towards women. The ePad Femme tablet has a pink background and is preloaded with applications that they believe women will be interested in using. Some of these applications include shopping for groceries, cooking and doing yoga. The company behind the tablet believes that this device is perfect for women that have difficulties downloading applications. However, many argue that the ePad Femme is sexist and assumes that women are incapable of operating technological devices. Since mid-February, the device has sold 7,000 units and is only available for purchase in the Middle East and some parts of Asia.
1.
1.
Have you heard of the e-Pad Femme before?
Yes, I have heard about this device before
7%
•
147 votes
No, I have not heard about this device
88%
•
1815 votes
The name sounds familiar, but I am not sure
5%
•
111 votes
2.
2.
Do you think that ePad Femme will be successful? No, I don’t think the ePad Femme will be successful. Besides, they are only available for purchase in the Middle East and some parts of Asia.
32%
•
653 votes
Yes, I think this device will grow in popularity within the next couple of months
17%
•
362 votes
I am not sure, its too early to tell
50%
•
1039 votes
Other (please specify)
1%
•
19 votes
| Other Answers | Percentage | Votes |
| na | 0.10% | 2 |
| 0.10% | 2 | |
| no idea | 0.05% | 1 |
| n/a | 0.05% | 1 |
| never heard of it | 0.05% | 1 |
| what is it | 0.05% | 1 |
| it could with more exposure in other countries, but most likely not a big success | 0.05% | 1 |
| no! | 0.05% | 1 |
| don't know; not interested | 0.05% | 1 |
| why must everything pertaining to women be pink? | 0.05% | 1 |
| if its free | 0.05% | 1 |
| have not heard of it | 0.05% | 1 |
| i think its really stupid,actually | 0.05% | 1 |
| don't know what it is | 0.05% | 1 |
| only successful in places women are regarded as second class citizens | 0.05% | 1 |
| no concern | 0.05% | 1 |
| i really, really do not care | 0.05% | 1 |
3.
3.
Do you find the concept behind the ePad Femme to be sexist? Yes, the ePad is sexist and assumes that women are not technologically savy
33%
•
678 votes
No, I don’t think that the ePad Femme is sexist
31%
•
641 votes
I am undecided
35%
•
732 votes
Other (please specify)
1%
•
22 votes
| Other Answers | Percentage | Votes |
| na | 0.10% | 2 |
| don't care | 0.05% | 1 |
| no idea | 0.05% | 1 |
| no that would be like saying bra's are sexist | 0.05% | 1 |
| know nothing about it | 0.05% | 1 |
| what is it | 0.05% | 1 |
| to western culture it seems sexist but for women in asia & middle east it may be their first exposure to something like this | 0.05% | 1 |
| i don't care--good for the company if it makes them $$ | 0.05% | 1 |
| can't have male only why a female only | 0.05% | 1 |
| as a woman, i personally think it's stupid, but you know how a lot of women are... drawn to "pretty" things in girly colors. | 0.05% | 1 |
| never heard of it. | 0.05% | 1 |
| i think it is stupid | 0.05% | 1 |
| don't know | 0.05% | 1 |
| n/aa | 0.05% | 1 |
| 0.05% | 1 | |
| no, i am a woman and its good idea but not a real fan of pink | 0.05% | 1 |
| women are very capable to do what ever we want? | 0.05% | 1 |
| have not heard of it | 0.05% | 1 |
| sort of puts women into nothing else but what is mentioned cooking shopping yoga....women are into alot more then that | 0.05% | 1 |
| ye | 0.05% | 1 |
| n/a | 0.05% | 1 |
4.
4.
Would you be interested in purchasing the ePad Femme? Yes
12%
•
242 votes
No
56%
•
1156 votes
Undecided
24%
•
502 votes
Not Applicable
8%
•
173 votes
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