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Survey Of The Day

Uber Eats launching short-form-video feed to help merchants promote new dishes

Uber Eats will allow the 1 million merchants on its platform to promote new dishes by following in the footsteps of TikTok, YouTube and Snapchat.

Source: https://www.usatoday.com/story/tech/2024/04/08/uber-eats-tiktok/73244326007/

1. Do you use any food delivery apps (UberEats, Skip the Dishes, PostMates, DoorDash etc) at least once a month?

Yes, at least once a month

More than once a month

Less than once a month

Never

2. A new short-form video feed was designed to help "showcase dishes from top merchants," an Uber Eats spokesperson told USA TODAY. The feed will allow the merchants "to attract new consumers and tell a visual story of their meals, which currently isn't available on other delivery platforms," according to the company. "The early data shows people are much more confident trying new dishes and trying things that they otherwise wouldn't have," Awaneesh Verma, Uber Eats' senior director of product, told TechCrunch. "Even little things like being able to see texture, and the details of what a portion size looks like, or what's in a dish, has been really inspiring for our users." Do you think that watching short-form videos would encourage you to try new dishes that you wouldn't have otherwise considered?

Yes

Undecided

Not Applicable

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