Results: How Retailers Subconsciously Sway Your Senses to Make You Buy More Stuff #1
1.
1.
*Ad Freak: Tim Nudd* Were you aware of retailers manipulating you to buy via the 4 senses, "Touch, Smell, Colors, and Music"?
Yes
35%
•
701 votes
Maybe or I am familiar with a few of those, not sure
25%
•
486 votes
No
27%
•
534 votes
N/A
13%
•
256 votes
2.
2.
According to Neuromarketing expert, Roger Dooley, we are only 5% conscious when we buy things, and 95% unconscious. Does this surprise you?
Yes
25%
•
489 votes
Not really
41%
•
804 votes
Not sure
19%
•
372 votes
No
16%
•
312 votes
3.
3.
Which of these color triggers are you aware of (They make you think, feel something)?
Blue (sky) welcoming feeling
22%
•
429 votes
Green (nature) natural
23%
•
452 votes
Red (blood) danger, sense of urgency
23%
•
449 votes
Yellow (sunshine) happiness
23%
•
455 votes
All of the above
29%
•
574 votes
Not sure
16%
•
316 votes
None of the above
16%
•
324 votes
N/A (colorblind, etc)
5%
•
95 votes
4.
4.
Which of these colors are you aware of that trigger flavors, tastes?
Red = sweet
13%
•
266 votes
Green = sour
19%
•
374 votes
Blue = bitter
5%
•
101 votes
Yellow = salty
9%
•
178 votes
All of the above
13%
•
264 votes
Not sure
24%
•
468 votes
None of the above
28%
•
562 votes
N/A, no taste buds, or opinion, etc
6%
•
109 votes
5.
5.
A recent study found that when there is a red background, that bidding is more aggressive on Ebay; were you aware of this?
Yes
9%
•
176 votes
Not sure
12%
•
230 votes
No
62%
•
1226 votes
I am going to pay attention to this next time I bid on Ebay
9%
•
183 votes
N/A
11%
•
225 votes
6.
6.
Were you aware that smells can trigger emotions?
Yes
69%
•
1361 votes
No
13%
•
255 votes
Undecided
8%
•
168 votes
Not Applicable
10%
•
193 votes
7.
7.
Which of the emotion trigger smells did you know? Talcum Powder = safe, secure
15%
•
303 votes
Peppermint, citrus = more alert
25%
•
487 votes
Lavender, chamomile, vanilla = relaxing
44%
•
860 votes
BBQ smoke = perceive the room as smaller
5%
•
107 votes
Apple and cucumber = percieve the room as being bigger
4%
•
80 votes
Leather and cedar = makes you think of expensive furniture
20%
•
387 votes
Fresh baked goods = makes you think of buying a home
19%
•
384 votes
Fresh floral scents = makes you browse longer, spend more time in the store
12%
•
229 votes
Pumpkin pie and lavender = arouses men
6%
•
126 votes
Smell of nursing mothers = arouses women
2%
•
48 votes
All of the above
5%
•
91 votes
Not sure
12%
•
244 votes
None of the above
14%
•
286 votes
N/A
10%
•
192 votes
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