Results: How Retailers Subconsciously Sway Your Senses to Make You Buy More Stuff #2
1.
1.
*AdFreak, Tim Nudd* Did you know that when shopping touching something warm makes you feel more secure, safe, trusting?
Yes
24%
•
393 votes
No
50%
•
831 votes
Undecided
11%
•
184 votes
Not Applicable
15%
•
250 votes
2.
2.
Here is more on touch, which ones did you know?
Apple's laptops in the the store, will only open to 70 degrees; a tease to make you want to buy one
6%
•
94 votes
A study found that if you are haggling over car prices, that sitting in a hard chair vs an overstuffed, soft one will make you offer 28% less
5%
•
83 votes
Waiters who touch patrons get higher tips
9%
•
157 votes
Petitioners who touch target audience members get 81% more compliance
5%
•
82 votes
Survey interviewers who touch repondents get more compliance in answering questions (less questions are left blank)
6%
•
96 votes
Employees who touch customers get more sales (handshake, etc)
11%
•
175 votes
All of the above
4%
•
64 votes
Not sure
19%
•
322 votes
None of the above
38%
•
634 votes
N/A
16%
•
258 votes
3.
3.
Which did you know about music?
Triggers heartbeat
15%
•
252 votes
... brainwaves
14%
•
233 votes
... dopamine that controls your moods
24%
•
390 votes
All of the above
24%
•
406 votes
Not sure
22%
•
362 votes
None of the above
26%
•
439 votes
4.
4.
Which of the music affects on shopping are you aware of?
Classical music = increased quality sensation (Tea house, wine cellars, spas)
12%
•
194 votes
Slow music = increased time in store and spending (Supermarkets, Dept stores)
16%
•
257 votes
Fast Tempo = Makes you eat faster and leave sooner (Fast food restaurants)
13%
•
211 votes
All of the above
14%
•
224 votes
Not sure
21%
•
344 votes
None of the above
26%
•
426 votes
N/A
14%
•
237 votes
5.
5.
Famous stores use music to manipulate you, which ones are you aware of?
Abercrombie & Fitch = supercharged music to get customers to animated to the beats
10%
•
159 votes
Borders book stores = slow and relaxing music to get customers to stay longer
13%
•
211 votes
FAO Schwarts (Las Vegas) = Up tempo in the Barbie section, dramatic music in Star Wars section
5%
•
78 votes
All of the above
6%
•
105 votes
Not sure
19%
•
317 votes
None of the above
37%
•
616 votes
N/A
17%
•
277 votes
6.
6.
Now that you are aware of how you are manipulated when you shop, will be more cognizant when shopping in the future?
Yes
36%
•
596 votes
No
20%
•
338 votes
Undecided
22%
•
363 votes
Not Applicable
22%
•
361 votes
7.
7.
Answer honestly, do you think that you've already fallen to these techniques?
Yes
29%
•
474 votes
No
32%
•
523 votes
Undecided
23%
•
381 votes
Not Applicable
17%
•
280 votes
8.
8.
Obviously not all senses can be manipulated when shopping online, do you think that retailers' sites overdo what can be used, like color, even sound?
Yes
40%
•
666 votes
No
14%
•
237 votes
Undecided
26%
•
433 votes
Not Applicable
19%
•
322 votes
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