Results: CoverGirl Announces Their New CoverBoy

Joining the ranks of former CoverGirl faces like Pink, Katy Perry, Zendaya and Janelle Monae, 17 year old high school senior James Charles of Bethlehem, New York, has just been announced to be the very first CoverBoy in the history of the cosmetic company. Katy Perry, the current face of CoverGirl announced him via Instagram on Tuesday, as the face of the brand's upcoming new product "So Lashy" mascara. The brand wants customers to see that its new product is "open to everyone". "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said in a statement. What do you think of this?

James has more than 500,000 followers on his Instagram account and nearly 80,000 subscribers on his YouTube channel, where he posts make-up tutorials. He gained attention last month when he asked to redo his senior picture, because he didn't like how the highlighter on his cheekbones looked. He posted to social media, and even brought his own ring light to the retake. His post garnered the attention of former CoverGirl Zendaya, who posted "You win". His CoverGirl gig has shattered traditional gender boundaries in beauty and fashion. What do you say, thumbs up or down?

Those traditional boundaries have been challenged by others, of course. How many of these notable gender-benders are you familiar with?