Results: Do you like how the wine label looks?
Published on 03/20/2019
According new to research, people are more likely to enjoy wine if the branding and design on the bottle matches their personal identity. The study found that if people found the design relatable, they thought the wine would taste better.
QUESTIONS
GO to COMMENTS
Comments
1.
1.
Do you drink wine?
Yes, I drink wine
49%
1542 votes
No, I do not drink wine
51%
1579 votes
2.
2.
Have you ever purchased a bottle of wine because you liked how the label on the bottle looked? Yes, I have purchased a bottle of wine because you liked how the label on the bottle looked
33%
1031 votes
No, I have not purchased a bottle of wine because you liked how the label on the bottle looked
29%
909 votes
Not Applicable
38%
1181 votes
3.
3.
If yes, did you enjoy the way it tasted? Yes, I enjoyed how it tasted
30%
939 votes
No, I didn't enjoy how it tasted
7%
214 votes
Not Applicable
63%
1968 votes
4.
4.
Do you think you enjoyed the wine because the label was appealing and matched your personal identity? Yes, I think I enjoyed the wine because the label was appealing and matched my personal identity
16%
507 votes
No, I didn't enjoy the wine, even though the label was appealing and matched my personal identity
11%
354 votes
Not sure
13%
417 votes
Not Applicable
59%
1843 votes
COMMENTS