Results: 2020 E-Commerce Trends
Published on 01/17/2021
Ranpak's first annual packaging trends e-commerce survey reveals a dramatic demand for sustainable packaging. According to a Ranpak/Harris poll, online shopping will increase in 2021 and 68% of American online shoppers are more likely to purchase from online retailers and brands offering plastic-free packaging.
QUESTIONS
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Comments
1.
1.
As expected, e-commerce thrived in the 2020 holiday season: Nearly all Americans, 91%, had packages delivered to their home this holiday season. Over two in five Americans (44%) received more packages delivered to their home for the holidays in 2020 compared to 2019. Did you receive more packages in 2020 than 2019?
Yes
51%
1522 votes
No
30%
911 votes
Undecided
8%
245 votes
Not Applicable
11%
322 votes
2.
2.
Over two thirds of Americans, or 68%, would be more likely to purchase from online retailers and brands that offer plastic-free packaging choices at checkout than online retailers who do not. Do you check to see what type of packaging a site offers before you order? Yes
18%
550 votes
No
65%
1935 votes
Not Applicable
17%
515 votes
3.
3.
About a third of Americans noticed that the shipping/outer packaging was larger than needed given the item size for the packages they had delivered to their home for the holidays this year. Did you receive any packages this year where you thought the packaging was excessive? Yes
50%
1512 votes
No
33%
982 votes
Not Applicable
17%
506 votes
4.
4.
Nearly half of Americans, 46%, plan to order more food online (e.g. groceries, meal kits) to be delivered to their home in 2021 compared to 2020. Will you be ordering grocery and meal kids in 2021? Groceries
26%
781 votes
Meal kit
7%
207 votes
Not Applicable
70%
2090 votes
COMMENTS