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Results: Canadians sitting on gift cards with unused balances, survey finds

Published on 04/17/2021
By: Tellwut
2972
Living
The gift card has become a popular present for holidays, birthdays and special occasions, but too often they're forgotten about, lost or just never used. Square, a payments company that tracked gift card spending, says almost half of the gift cards sold through merchants using its system have never been redeemed.
1.
1.
Square said that data from the hundreds of thousands of businesses using its services in Canada shows that 45 per cent of gift cards have not been used. Do you have any unused gift cards?
Square said that data from the hundreds of thousands of businesses using its services in Canada shows that 45 per cent of gift cards have not been used. Do you have any unused gift cards?
Yes
46%
1344 votes
No
54%
1556 votes
2.
2.
The gift card has become a popular present for holidays, birthdays and special occasions. Do you like receiving gift cards as gift?
Yes
73%
2106 votes
No
14%
409 votes
Undecided
13%
385 votes
3.
3.
When you get a gift card, when do you typically use it?
As soon as possible
32%
920 votes
Within a couple months
31%
888 votes
Within 2-6 months
13%
386 votes
More than 6 months
7%
197 votes
I save up my gift cards for a special purchase or to use them all at once
15%
439 votes
Other (please specify)
2%
70 votes
4.
4.
Do you prefer physical or e gift cards?
Physical gift card
75%
2178 votes
E-gift card
25%
722 votes
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