Results: Do it for Denmark

Denmark's birth rate is currently at a 27-year record low. Since 2000, Denmark's birth rate has declined by 17%, making it the lowest among Nordic countries. Have you heard about the declining birth rate in Denmark?

A Danish travel agency has found a solution for Denmark's falling birth rate. Its ad claims 10% of Denmark's babies are conceived on vacation, and nearly half of Danes say they have more sex while on holiday. Couples who book using Spies Rejser's "ovulation discount" and can prove they conceived during that vacation have the chance of winning three years' worth of baby supplies. The ad invites people to book a holiday and "Get it on….. But what if you already did your duty? Or what if your chance of conceiving a children isn't so high? Well look at it this way. It's not just about winning. All the fun is in the participation. Participate in the competition. Do it for Denmark." Prior to this survey had you seen or heard about this ad?

Do you think by encouraging travel this ad will help increase Denmark's birth rates?