Results: Nike's new ad featuring singer Annahstasia Enuke
Published on 05/02/2019
The Nike ad features Nigerian-American singer Annahstasia posing in a Nike sports bra with one arm raised over her head, defiantly displaying her natural armpit hair. The sportswear company posted a photo of the LA-based singer on their Nike Women account with the caption, “Big mood.”
QUESTIONS
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Comments
1.
1.
Does the new ad of Nike featuring an unshaven armpit offend you?
Yes
25%
783 votes
No
75%
2396 votes
2.
2.
After watching this ad, how likely is it that you will buy products from Nike? Very Likely
13%
407 votes
Neutral
55%
1742 votes
Not Very Likely
32%
1030 votes
3.
3.
After watching this ad, did you feel that Nike is a...? Disruptive Brand
27%
848 votes
Conscious Brand
28%
878 votes
Innovative Brand
33%
1054 votes
Other (please specify)
13%
399 votes
4.
4.
"#Bodyhairpositivity is something that needs to be normalised." Do you agree/disagree with it? Strongly Agree
15%
469 votes
Agree
17%
544 votes
Neutral
43%
1373 votes
Disagree
14%
437 votes
Strongly Disagree
11%
356 votes
COMMENTS