QUESTIONS
1.
1.
After making major changes to their stores and seeing share prices fall 60%, JC Penney has begun an advertising campaign asking shoppers to come back. Have you seen these ads?
Yes
26%
462 votes
No
59%
1031 votes
Undecided
6%
97 votes
Not Applicable
9%
161 votes
2.
2.
Were you a shopper who abandoned the stores in the past year or so?
Yes
20%
353 votes
No
52%
918 votes
Undecided
7%
120 votes
Not Applicable
21%
360 votes
3.
3.
If applicable why did you stop shopping there?
Prices
15%
266 votes
Quality
9%
151 votes
Staff/customer service
6%
112 votes
Didn't like their new product lines
9%
166 votes
All of the above
7%
118 votes
N/A
65%
1134 votes
Other (please specify)
2%
30 votes
Other Answers Percentage Votes
0.35% 7
removing the coupons 0.05% 1
could not get the website to work 0.05% 1
i got charged for a service i didn't ask for. 0.05% 1
we no longer have a store 0.05% 1
never really shopped there 0.05% 1
gays 0.05% 1
never had clothes in stock online 0.05% 1
i actually stopped shopping there because of the horrible screaming commercials they did last year. awful, just awful, had to turn the channel every time they came on! 0.05% 1
advertising didn't grab me 0.05% 1
don't want to drive that far 0.05% 1
i don't shop in stores like jc penny as they are to expensive 0.05% 1
not one close 0.05% 1
retired and don't buy clothes that much any more 0.05% 1
loud bad music in the store while shopping 0.05% 1
don't get that direction very often no longer working in that town 0.05% 1
i didn't like new contributors. 0.05% 1
promoting homosexuality 0.05% 1
credit card charged me 25.00 dollors late fee on a balance of 18.76 0.05% 1
prices excessively high!!!! 0.05% 1
they stopped advertising. did not know what was on sale 0.05% 1
their pro-homosexual pandering 0.05% 1
i didn't, i love jc penney 0.05% 1
been buying more on the net 0.05% 1
4.
4.
If you left, do you think you will return?
Yes
13%
227 votes
No
11%
187 votes
Undecided
20%
343 votes
Not Applicable
57%
994 votes
5.
5.
Do corporate apologies impact you?
Yes, if backed up with actions
24%
425 votes
No
26%
457 votes
Depends on what they are apologizing for
27%
474 votes
Undecided
22%
389 votes
Other (please specify)
0%
6 votes
Other Answers Percentage Votes
n/a 0.11% 2
if i'll like their clothes 'll come back 0.06% 1
na 0.06% 1
it's all about the bottom line. public perception is a lie. 0.06% 1
haven't seen them 0.06% 1
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