QUESTIONS
1.
1.
After making major changes to their stores and seeing share prices fall 60%, JC Penney has begun an advertising campaign asking shoppers to come back. Have you seen these ads?
Yes
26%
462 votes
No
59%
1031 votes
Undecided
6%
97 votes
Not Applicable
9%
161 votes
2.
2.
Were you a shopper who abandoned the stores in the past year or so? Yes
20%
353 votes
No
52%
918 votes
Undecided
7%
120 votes
Not Applicable
21%
360 votes
3.
3.
If applicable why did you stop shopping there? Prices
15%
266 votes
Quality
9%
151 votes
Staff/customer service
6%
112 votes
Didn't like their new product lines
9%
166 votes
All of the above
7%
118 votes
N/A
65%
1134 votes
Other (please specify)
2%
30 votes
| Other Answers | Percentage | Votes |
|---|---|---|
| 0.35% | 7 | |
| removing the coupons | 0.05% | 1 |
| could not get the website to work | 0.05% | 1 |
| i got charged for a service i didn't ask for. | 0.05% | 1 |
| we no longer have a store | 0.05% | 1 |
| never really shopped there | 0.05% | 1 |
| gays | 0.05% | 1 |
| never had clothes in stock online | 0.05% | 1 |
| i actually stopped shopping there because of the horrible screaming commercials they did last year. awful, just awful, had to turn the channel every time they came on! | 0.05% | 1 |
| advertising didn't grab me | 0.05% | 1 |
| don't want to drive that far | 0.05% | 1 |
| i don't shop in stores like jc penny as they are to expensive | 0.05% | 1 |
| not one close | 0.05% | 1 |
| retired and don't buy clothes that much any more | 0.05% | 1 |
| loud bad music in the store while shopping | 0.05% | 1 |
| don't get that direction very often no longer working in that town | 0.05% | 1 |
| i didn't like new contributors. | 0.05% | 1 |
| promoting homosexuality | 0.05% | 1 |
| credit card charged me 25.00 dollors late fee on a balance of 18.76 | 0.05% | 1 |
| prices excessively high!!!! | 0.05% | 1 |
| they stopped advertising. did not know what was on sale | 0.05% | 1 |
| their pro-homosexual pandering | 0.05% | 1 |
| i didn't, i love jc penney | 0.05% | 1 |
| been buying more on the net | 0.05% | 1 |
4.
4.
If you left, do you think you will return? Yes
13%
227 votes
No
11%
187 votes
Undecided
20%
343 votes
Not Applicable
57%
994 votes
5.
5.
Do corporate apologies impact you? Yes, if backed up with actions
24%
425 votes
No
26%
457 votes
Depends on what they are apologizing for
27%
474 votes
Undecided
22%
389 votes
Other (please specify)
0%
6 votes
| Other Answers | Percentage | Votes |
|---|---|---|
| n/a | 0.11% | 2 |
| if i'll like their clothes 'll come back | 0.06% | 1 |
| na | 0.06% | 1 |
| it's all about the bottom line. public perception is a lie. | 0.06% | 1 |
| haven't seen them | 0.06% | 1 |
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