As cooler weather drives Americans indoors, reading is on the rise—shaped more than ever by social media. 59% of people surveyed read books because of BookTok/Bookstagram. Have you ever read a book because you saw it on social media?

81% have read a book after watching its adaptation. Have you ever read a book after seeing its movie or TV adaptation?

Where do you usually buy or borrow your books? (Select all that apply)