Scent-Sational Ads
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1. Bath & Body Works is running a holiday ad campaign at Grand Central subway station by releasing their "Fresh Balsam" fragrance into the air. Would you like to see more holiday ad campaigns using scents?
Yes
No
Undecided
2. The MTA says this is the first scent-based advertising campaign in the NYC transit system. How do you feel about experiencing commercial scents in public spaces?
I'd like it – it makes the environment more pleasant
Neutral – I don't notice or care either way
I'd dislike it – it's distracting or unnecessary and people could have allergies
3. Do you think smelling scents make you more likely to buy the product?
Yes
No
Undecided
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