QUESTIONS
1.
1.
Bath & Body Works is running a holiday ad campaign at Grand Central subway station by releasing their "Fresh Balsam" fragrance into the air. Would you like to see more holiday ad campaigns using scents?
Yes
36%
789 votes
No
38%
826 votes
Undecided
27%
585 votes
2.
2.
The MTA says this is the first scent-based advertising campaign in the NYC transit system. How do you feel about experiencing commercial scents in public spaces?
I'd like it – it makes the environment more pleasant
34%
758 votes
Neutral – I don't notice or care either way
33%
719 votes
I'd dislike it – it's distracting or unnecessary and people could have allergies
33%
723 votes
3.
3.
Do you think smelling scents make you more likely to buy the product?
Yes
41%
909 votes
No
31%
688 votes
Undecided
27%
603 votes
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