Retailers are increasingly using AI and personal data to set prices for products based on your browsing habits, location, or purchase history. How concerned are you about online retailers using your personal data to set different prices for different shoppers?

Studies show that if people found out they were charged more than others because of their personal data, two-thirds of Americans would stop shopping at that retailer. Would you, or have you done this?

Nearly half of Americans say they'd prefer retailers that allow them to opt out of data-based pricing, even if it meant missing out on personalized discounts. Would you shop more at a retailer that lets you opt out of personalized pricing?