Among Pabst many innovations over the past few years — including hard coffee, hard seltzer, hard tea, and whiskey (no "hard" needed) — in 2020, Pabst granted the rights to Pabst Labs to begin making the non-alcoholic but THC-laced Pabst Blue Ribbon Cannabis Infused Seltzer. Pabst said data shows that THC-infused beverages are seeing a 40 percent growth rate, the fastest growing category in the cannabis industry, according to the Cannabis Beverage Association (CBA).
