Results for - Subway is making the biggest menu change in its history
After years of declining sales, Subway is hoping to reintroduce itself to customers and convince them to give its sandwiches a shot. Next week, Subway restaurants across the US will unveil an updated menu designed to improve items across the board. The revamp includes new recipes for the chain's Italian and multigrain breads, as well as new sandwich toppings.
1. Are you a fan of Subway?
2. According to the foodservice research and consultant firm Technomic, sales at Subway's US locations have been falling in recent years. When Subway first rose to prominence, it "owned" customization, said Robert Byrne, director of consumer and industry insights at Technomic. But the rise of fast casual made customization the norm. If you stopped going to Subway,s is it due to customization options at other fast casual restaurants?
3. It's not just about customization. "Perceptions of health and what is healthy [have] evolved," said Byrne. "From an ingredient standpoint, I know consumers would love to hear a little bit more about the sourcing." Do you try to learn about where the ingredients are from before you eat somewhere?
4. If you don't go to Subway, would you go to try their new products?