QUESTIONS
1.
1.
Have you tried Choula hot sauce before?
Yes
20%
287 votes
No
80%
1132 votes
2.
2.
Overall, US hot sauce sales have grown an average of 9.7% annually for the past four years, according to Nielsen. The category got a boost during the pandemic: In the twelve months ending on November 7, sales surged by 24.6%, per Nielsen. Have you bought more hot sauce than usual during the pandemic?
Yes
9%
130 votes
No
67%
955 votes
Not Applicable
24%
334 votes
3.
3.
The pandemic strengthened Cholula's supermarket and e-commerce businesses as more people started cooking at home. To encourage people to buy the sauce at grocery stores, it rolled out a 2-ounce bottle at Walmart in May to give people a chance to try out new flavors without committing to a full bottle. Do you like when brands have smaller versions of their products so you can try them without purchasing the full amount?
Yes
71%
1008 votes
No
29%
411 votes
4.
4.
Del Taco is selling several menu items made with Cholula, including a Cholula crispy chicken taco, breakfast rollers and loaded fries. "Spicy is an area that's become more popular with guests," said the brand's chief marketing officer, Tim Hackbardt. Have you noticed more spicy options at fast food places or restaurants in your area?
Yes
22%
311 votes
No
59%
843 votes
Undecided
19%
265 votes
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