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Stockholm Behind McDonald's Green Effort

A local billboard announced that the Golden Arches would accept
A local billboard announced that the Golden Arches would accept "cards, cash and cans." Attached to it was a roll of black plastic bags, each printed with a custom price list: one recycled can is worth 1 Krona (i.e. $ 0.14), and customers with 10 cans could buy a hamburger, those with 10 could purchase a cheeseburger and big spenders with 40 cans could spring for a Big Mac. The campaign began running during Swedish music festival "Storsjoyran" and will be traveling to other festivals throughout the year and next summer. What to you think of this idea?
Here is the exchange rate; do you think it's fair? 10 cans = 1 cheeseburger or hamburger, and 40 cans for a Big Mac.
Do you think this campaign will inspire those who don't recycle to recycle?
Would you like to see more eateries doing this?
09/03/2014 Food & Drink 10 points 3 ptajuggalette

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