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Abercrombie & Fitch Is Getting Rid Of Logos On Its Clothes

Abercrombie & Fitch, which owns Hollister along with its namesake chain, announced Thursday that it will eliminate logo attire from its U.S. stores by spring 2015.On Thursday, Abercrombie reported a 10 percent drop in sales at its Hollister brand last quarter compared to the same period in 2013, as the company struggled to adapt to the changing non-logo times. Earlier this year, Abercrombie unveiled a plan to revamp Hollister and turn it into a "fast-fashion" brand, taking styles from the catwalks and bringing them to stores. It's aiming to better compete with the likes of H&M and Forever 21, which have become increasingly popular with teen shoppers.

Do you shop at either Abercrombie or Hollister?
If you don't, why not?
Would you prefer buying clothing with or without a logo?
If Abercrombie and Hollister get rid of logos, would you consider shopping there?
Is 'the logo' dead?
09/02/2014 Beauty & Fashion 10 points 23 Tellwut_9

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