Results: Unique embedded Google ads
Published on 10/21/2014
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1.
1.
Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they've been woven into the fabric of New York City. 72andSunny created the wonderfully site-specific ads below, working with a variety of organizations and proprietors to bring little mini-installations to life. While the reach is probably fairly low, the playful factor is high—and it's great to see a giant company doing such joyfully detailed work on the ground. Are you familiar with these Google ads? Yes, but I have not seen any
8%
171 votes
Yes, and I have seen at least one
7%
149 votes
Not sure
22%
494 votes
No
66%
1485 votes
2.
2.
Here is the first image for this survey, what do you think?
Like it
27%
622 votes
Don't like it
31%
700 votes
N/A
42%
945 votes
3.
3.
Image 2
Like it
32%
715 votes
Don't like it
33%
744 votes
N/A
36%
808 votes
4.
4.
Image 3
Like it
29%
659 votes
Don't like it
33%
739 votes
N/A
38%
869 votes
5.
5.
Image 4
Like it
34%
781 votes
Don't like it
29%
668 votes
N/A
36%
818 votes
6.
6.
Final image
Like it
30%
669 votes
Don't like it
33%
750 votes
N/A
37%
848 votes
7.
7.
After seeing these ad images, that are all over NY City, what do you think of this particular ad campaign by Google? Love it
8%
184 votes
Ah, you've seen one ad, you've seen them all
12%
265 votes
Clever and creative
21%
473 votes
Wish I lived in NY City to see more of them
5%
109 votes
I would make a game out of finding all of the ads
8%
183 votes
I think it's deceitful
5%
116 votes
Not sure
22%
499 votes
N/A
29%
658 votes
Other (please specify)
1%
27 votes
| Other Answers | Percentage | Votes |
|---|---|---|
| 0.16% | 4 | |
| i hate google and i hate ads. guess what i think. | 0.04% | 1 |
| just what we need ... more ads all over the place! sheesh! | 0.04% | 1 |
| annoying | 0.04% | 1 |
| silly | 0.04% | 1 |
| hate it | 0.04% | 1 |
| i think it is clever, and shows what you can do with google, but it is not all that interesting | 0.04% | 1 |
| stupid | 0.04% | 1 |
| it would be a good reason to visit nyc (and see some shows, too) | 0.04% | 1 |
| i do not find them to be very creative, and loathe the starter, "okay, ..." | 0.04% | 1 |
| it is fine but a bit overkill. | 0.04% | 1 |
| don't know | 0.04% | 1 |
| dont like it | 0.04% | 1 |
| don't care | 0.04% | 1 |
| dont understand the purpose | 0.04% | 1 |
| makes no cents | 0.04% | 1 |
| "don't be evil"?;yeah, tell me another'un! | 0.04% | 1 |
| too many of them/i don't mine a few | 0.04% | 1 |
| fuckoff | 0.04% | 1 |
| zzzzzz | 0.04% | 1 |
| dont like it boring | 0.04% | 1 |
| i love the idea but i'm not a fan of the slogan "ok google"... | 0.04% | 1 |
| hard to read what the ad was saying | 0.04% | 1 |
| stupid. | 0.04% | 1 |
COMMENTS