Results: FCB Paris looks to the skies

*David Gianatasio*: FCB Paris plans to send one of its creatives into space. The agency will use almost 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski toward heaven. The 25-year-old copywriter is the lightest member of the creative staff at 114 pounds, probably 113 if he shaves—and his weight, we're told, makes him the perfect choice for this publicity stunt. Since March 10, for each like on its Facebook page, the agency has inflated a balloon at its offices on the Champs-Elysées to support the mission, calculating somehow that it will take exactly 36,895 to get the job done. (The page has 2,200 likes overall, so there's a stratospheric way to go.) FCB says the precise launch date is ... sigh ... up in the air. #GoodLuckBaptiste is the hashtag. Will you go to FB and like their page?

How would you like to work for a company that came up with ideas like this?

FCB Paris has done a lot of advert work, will you research their other creative works?