Results: Bugaboo Pushchair Ad Outrage
Published on 08/02/2015
An ad for the company Bugaboo has sparked outrage online. The ad depicts a model running in a bikini while pushing her two-year old daughter in the stroller. The caption on the Ad states “See how model and mum Ymre Stiekema stays fit and healthy with the Bugaboo Runner. The ad has since received backlash from people arguing that the outfit the model is wearing is ridiculous and unrealistic.
QUESTIONS
GO to COMMENTS
Comments
1.
1.
Are you familiar with this news story?
Yes, I am familiar with this story
12%
280 votes
No, I am familiar with this story
74%
1750 votes
N/A
14%
320 votes
2.
2.
Are you familiar with the stroller brand Bugaboo? Yes, I am familiar with the brand Bugaboo
17%
408 votes
No, I am not familiar with the brand Bugaboo
70%
1640 votes
N/A
13%
302 votes
3.
3.
Do you think this ad is unrealistic? Yes
32%
753 votes
No
17%
403 votes
Undecided
25%
578 votes
Not Applicable
26%
616 votes
4.
4.
The company claims that their stroller The Runner is targeted towards parents that are active runners. Do you creating a stroller for active runners is a good idea? Yes
45%
1050 votes
No
15%
349 votes
Undecided
23%
536 votes
Not Applicable
18%
415 votes
5.
5.
If you had the opportunity to purchase The Runner Bugaboo stroller would you? Yes
9%
216 votes
No
36%
843 votes
Undecided
15%
360 votes
Not Applicable
40%
931 votes
COMMENTS