Results: Leaks
Published on 10/22/2022
QUESTIONS
GO to COMMENTS
Comments
1.
1.
Have you noticed that whenever tech brands release new products, there's always someone on the internet knowing about the features way ahead of the release?
Yes
46%
1288 votes
No
28%
785 votes
Not Applicable
26%
727 votes
2.
2.
Do you think these leaks of information help the brands sell better? Yes, because they can test features importance before the release without risks
26%
737 votes
Yes, because they can fine-tune their sales pitch on the release date
19%
537 votes
Yes, because it builds brand engagement
21%
600 votes
No, because it's too late to make any changes to the product if the features leaked are subpar
15%
416 votes
No, because it reflects poorly on the security of the company
29%
817 votes
Other (please specify)
7%
205 votes
3.
3.
Do you think companies like Apple, Bose, Samsung and others intentionally release leaks? Yes
48%
1341 votes
No
8%
233 votes
Undecided
30%
841 votes
Not Applicable
14%
385 votes
4.
4.
Would this work with brands in other sectors? (if yes, leave a comment below with details where it might work Yes, most industries that have new concept products can do that
16%
460 votes
Yes, for some industries
23%
645 votes
Not really: I can't see Coca Cola "leaking" the new "pumpkin spice Cola" to consumers and think it might work
19%
527 votes
Hell no!
7%
209 votes
Other (please specify)
1%
21 votes
Not Applicable
34%
938 votes
5.
5.
If you search for leaks on features for the upcoming product, what are you most interested in? Pretty much any change - just for informational purposes
14%
401 votes
Checking to see if there's any revolutionary feature coming up
11%
302 votes
Checking to see if they removed a feature I love in the existing model
9%
253 votes
Checking to see if it's worth the upgrade
16%
434 votes
I'm just keen on the comments for these announcements - it can be quite entertaining!
5%
133 votes
Other (please specify)
1%
18 votes
I don't search for leaks in advance of product releases
59%
1645 votes
COMMENTS
