How to Create an Effective Online Survey

Uncategorized 01/29/2014
Finding an accurate stimulus from the public can be critical when measuring various topics. An effective online survey is required when uncovering primary market research of products and services, competitor perceptions, consumer behavior, and other forms of public opinion and market sentiment. Before you execute, the right plan is required when obtaining the most accurate data. What are some necessary steps to follow for an effective survey?

Determine Your Goals

Before creating the content, ask yourself questions about your objectives for your online market research project. These questions would map out all the vital pieces of information you need from panel members. Such questions could be:

  • What are you customers saying about you?

  • Is public opinion needed for a research paper?

  • How are individuals enjoying a new product or service?

  • Do individuals prefer you or your competitors?


Break up your audience

Your survey might not be for everybody. In order to maximize your results, break up your audience to find the best online panel members. If you are looking to gather business data, the first area to visit is your target market. Such ways to segment your audience is determining their:

  • Age

  • Gender

  • Ethnicity

  • Education

  • Occupation

  • Lifestyle


Keep it simple

Your online panel members may be more responsive to questions that are short, sweet, and to the point. Although you might have numerous detailed questions, try to keep it brief with a single focus. If you feel not all of your questions are conveyed, this can be an opportunity of an additional survey you can do to ensure continued emgagement from your audience. Aim your survey to be approximately 5 minutes in length to reduce abandonment rates for accurate results. A key to making your survey timely is making more use of closed ended questions.

Example:

You feel that individuals who drive hybrid vehicles deserve to have priority parking at shopping centres?

  • Yes

  • No


Design

You might not feel it is of great importance however the design can be used when attracting your preferred panel members. The design element of your online survey speaks to the audience’s preferences and taste. Is your audience conservative, trendy, older, young? Create a design that accurately fits your segmented panel to gauge their attention.

References

Survey Methods (2013) “Creating Effective Surveys: Six Steps to Relevant Feedback” Retrieved January 29th, 2014.

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