Employer Review & Rating Websites DO Exist! Business Professionals-Take Some Notes!
Statistics show that it is normal behavior for people to express their negative experience more often than their satisfaction. How many of us go to a website to express how happy we are with a new hairstylist or the new family-owned restaurant across the street? Probably not too many of us! The need, want and capability to express negative reviews is growing rapidly and the virtual world is only adding wood to the fire. There are many websites and social media platforms that allow businesses clients, customers, and members to express their opinion and experience: from your Facebook company page, to your online shopping website, to Yelp. Although uncontrolled (which some people would say is the negative side), these reviews can provide you deep insights that can be crucial for maintaining a good relationship with your stakeholders, customer satisfaction, and product quality. Tellwut conducted a survey on this topic and asked over 1000 businesses and employees if they check what their current and former employees say about their business on these social networking and business review platforms. The responses were really surprising!
- Over 30% of the participants did not even know that websites like this existed.
- Almost 30% answered that they use these websites, but more than half of those do it rarely.