Survey Research or Market Research for Your Small Business – Tellwut Allows You to Get the Best of Both Worlds! part 2

Business Blogging 04/29/2013
As a small or medium sized business owner, you may be wondering how you can benefit from Survey Research and Market Research and what the best approach is for your business?! This blog will help you understand the difference between both and learn some of the pros and cons of conducting a survey research versus market research for your small or medium sized business. So let’s get started! MARKET RESEARCH THROUGH ONLINE SURVEYS Market research through online surveys allows you to measure the opinion of your selected demographics that are important to your business. This type of market research is a great way to learn about whether an idea or a product is/will be appealing to your specific consumers group. It is also a low-cost way to conduct a market research without hiring a marketing agency. As a small or medium sized business owner, you probably have a very limited budget for market research which is why using survey software to conduct your market research is an excellent choice. With this kind of market research, you are able to select your targeted audience from the wider range of demographics, stay involved throughout the entire process and select the most relevant questions to your business. Tellwut’s survey software is user-friendly and makes the entire survey crafting experience flawless. You can create your survey within minutes and send it out with a private link to your stakeholders or select the demographics that are in your focus group (Women in the U.S that have children and are between 20 and 30 years old) and reach out to them. In addition, it is very easy to access your real-time survey results data and analyze them. Tellwut provides you with detailed information on your survey results that you can easily download or send in an e-mail. Although everything so far sounds great, you have to consider the negatives of conducting a market research through online surveys as well and see whether they are significant for you or not. A con of using survey software for your market research may be the survey development process and crafting the most relevant questions. Which, I find, may not be always an issue for you as a business owner because you know your business in detail and you would know best what you want to learn more from the voter base? Another negative side you may consider, if your business is represented in a niche market, is that you may find harder to obtain information from your targeted audience using online surveys. However, you may be able to overcome this obstacle by sending out a private link to your survey to your stakeholders and have them take it to better understand what their needs and expectations are. Whether you would decide to choose Online Survey Research or Online Market Research through Surveys, Tellwut would allow you the get the best of both worlds. To go back to part one of this blog click here:  

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