Results: Ford praised for launching 'men's only car' on International Women's Day

It may seem like a misstep to launch a "men's only car" on International Women's Day, but Ford is getting only positive attention for this move. The tongue-in-cheek ad has been designed to recognize and celebrate the 'significant role that women have played' in the automobile industry. That's why the car company decided to launch 'The Ford Explorer Men's Only Edition', with this ad. If you watch the ad, do you think it made its point?

The video begins with narrator Bryan Cranston explaining that the 'Ford Explorer Men's Only Edition' is a completely reimagined vehicle. It is designed without many of the essential features developed by women. This includes heaters, windshield wipers, turn signals, brake lights, and GPS. At the end of the advertisement, Ford make it clear that the ad was a celebration of women and that 'this vehicle is not really for sale'. Do you think this is a good ad?

It's easy to see how the vehicle design is completely pointless and the commercial itself has been praised by women for acknowledging their impact on the industry. Were you aware of these contributions women made to the automotive industry?

Women's History Month is an annual declared month that highlights the contributions of women to events in history and contemporary society. Ford states on its website, "To support the campaign throughout the month, Ford will highlight the achievements and contributions of female innovators of the past and present on Ford.com and across the company's social media accounts". Does a campaign like this make you more likely to consider buying a Ford for your next car?