Results for - Prime day

1,637 voters participated in this survey

1. On July 15th, Amazon will be celebrating its 20th birthday with "Prime Day", a sale event for Amazon Prime members only. Have you heard of this event before this survey?

Yes
49%
804 votes
No
41%
679 votes
Undecided
3%
45 votes
Not Applicable
7%
109 votes

2. For those who are unaware, Amazon Prime costs $99/year (USA membership) and includes a variety of benefits, including free two-day shipping on "Prime eligible" items. As a heavy user of Amazon, I have used the free trial in the past when it was available to me, but I have never purchased a membership as I tend to make more impulse purchases when I have the additional enticement of 'free' and fast shipping. Now the Prime Day event is promising "more deals than Black Friday", and I am debating whether or not the expense is worth access to the sale. Do you feel that Prime Day tilts the balance in favor of finally buying a membership, especially for people like me who are already heavy users of Amazon?

Yes
28%
466 votes
No
25%
411 votes
Undecided
28%
457 votes
Not Applicable
19%
303 votes

3. What kind of advice do you have for me about Prime Day and Prime membership?

You know you want it, so just buy it!
15%
252 votes
Wait and see how attractive the first few deals are and make a decision based on that
30%
483 votes
Avoid Prime membership, as Prime members spend more than non-Prime members overall and you're one of the worst of the bunch
13%
205 votes
N/A
41%
679 votes
Other (please specify)
1%
18 votes

4. Will you be shopping on Prime Day?

Yes, and I will buy Prime membership to do it!
5%
78 votes
Yes. I am already a Prime member
14%
223 votes
No - for any reason
42%
691 votes
Undecided
19%
304 votes
N/A
21%
341 votes
07/14/2015 Business 1637 39 By: Asdisir

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By: Asdisir