Results for - Logo Changes of 2015

1,687 voters participated in this survey

1. Business logos can make a company seem more appealing or it can make you shy away. Is the logo of a business important to you?

Yes
27%
462 votes
No
42%
705 votes
Undecided
22%
364 votes
Not Applicable
9%
156 votes
A great logo change can breathe new life into an old brand. According to an article I read, these are the best new logo changes of the year. I liked some of the before versions better. You be the Judge! Whether you are familiar or not with the following businesses, do you prefer the before or after logo? Restaurant brand IHOP:

2. A great logo change can breathe new life into an old brand. According to an article I read, these are the best new logo changes of the year. I liked some of the before versions better. You be the Judge! Whether you are familiar or not with the following businesses, do you prefer the before or after logo? Restaurant brand IHOP:

Before
36%
611 votes
After
22%
374 votes
No preference - I like them both
27%
454 votes
I don't like either of them
4%
75 votes
Not Applicable
10%
173 votes
Cable channel brand Spike:

3. Cable channel brand Spike:

Before
32%
542 votes
After
29%
495 votes
No preference - I like them both
21%
353 votes
I don't like either of them
7%
121 votes
Not Applicable
10%
176 votes
Scotch whiskey brand Johnnie Walker:

4. Scotch whiskey brand Johnnie Walker:

Before
27%
450 votes
After
34%
570 votes
No preference - I like them both
24%
400 votes
I don't like either of them
5%
86 votes
Not Applicable
11%
181 votes
Nut brand Emerald:

5. Nut brand Emerald:

Before
40%
677 votes
After
21%
355 votes
No preference - I like them both
24%
409 votes
I don't like either of them
5%
89 votes
Not Applicable
9%
157 votes
Hotel brand Ritz-Carlton:

6. Hotel brand Ritz-Carlton:

Before
42%
713 votes
After
20%
330 votes
No preference - I like them both
23%
393 votes
I don't like either of them
5%
88 votes
Not Applicable
10%
163 votes
Pizzeria brand Sbarro:

7. Pizzeria brand Sbarro:

Before
40%
671 votes
After
26%
439 votes
No preference - I like them both
19%
324 votes
I don't like either of them
5%
91 votes
Not Applicable
10%
162 votes
Investment brand Google Ventures:

8. Investment brand Google Ventures:

Before
58%
983 votes
After
9%
145 votes
No preference - I like them both
13%
214 votes
I don't like either of them
10%
169 votes
Not Applicable
10%
176 votes
01/03/2016 Business 1687 27 By: sarahzahm

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By: sarahzahm