Results: Dynamic Pricing at Disney

Disney’s CFO, Hugh Johnston, said Disney is exploring dynamic pricing for its U.S. parks, similar to what Disneyland Paris has used for a year, but any changes wouldn’t happen this year and would come in future years at the earliest. Dynamic pricing would adjust ticket costs based on demand, time of year, and other factors, helping manage crowds and optimize guest experience. Currently, U.S. park tickets are date-based and set in advance, with Disneyland Paris offering a similar system with a visible price range that fluctuates but has limits.

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