Results: Perks Aren't Perking Like They Used To
1.
1.
Are you a member of any loyalty or rewards programs?
Yes
83%
•
1994 votes
No
17%
•
406 votes
2.
2.
Do you feel loyalty and rewards programs have become less valuable in recent years? Yes, definitely
34%
•
812 votes
Yes, somewhat
27%
•
652 votes
No, about the same
19%
•
446 votes
No, they've become more valuable
7%
•
167 votes
Unsure
6%
•
145 votes
Not Applicable
7%
•
178 votes
3.
3.
What would make you more likely to stay loyal to a rewards program? Better discounts
19%
•
452 votes
More points or faster earning
44%
•
1045 votes
Easier-to-redeem rewards
12%
•
284 votes
More personalized offers
3%
•
77 votes
Free products or services
10%
•
239 votes
Exclusive perks or experiences
1%
•
35 votes
Nothing would make much difference
11%
•
268 votes
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