Results: Perks Aren't Perking Like They Used To
1.
1.
Are you a member of any loyalty or rewards programs?
Yes
81%
•
1186 votes
No
19%
•
271 votes
2.
2.
Do you feel loyalty and rewards programs have become less valuable in recent years? Yes, definitely
34%
•
493 votes
Yes, somewhat
26%
•
381 votes
No, about the same
19%
•
283 votes
No, they've become more valuable
7%
•
96 votes
Unsure
6%
•
86 votes
Not Applicable
8%
•
118 votes
3.
3.
What would make you more likely to stay loyal to a rewards program? Better discounts
20%
•
293 votes
More points or faster earning
43%
•
621 votes
Easier-to-redeem rewards
11%
•
158 votes
More personalized offers
3%
•
46 votes
Free products or services
9%
•
137 votes
Exclusive perks or experiences
1%
•
18 votes
Nothing would make much difference
13%
•
184 votes
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