Results: Yukon rolls out world-first — labels warning alcohol can cause cancer

Health research scientists typically don’t spend much time applying labels to consumer products. But Erin Hobin armed herself with a sticker gun and did just that for five hours this past weekend, helping Yukon usher in what she calls the first experiment of its kind in the world, one that could ultimately change how all Canadians view a popular habit. As of Monday, bottles of liquor, wine and other alcohol in the territory’s stores now include large stickers advising that drinking can cause breast and colon cancer, and indicating “safe” consumption levels.