Results: Saucy Canadians flex their wit on social media in ketchup war

Canadians created a social media frenzy when news broke that French's ketchup, made from tomatoes grown in Leamington, Ont., was dropped from Loblaws grocery stores. Not only did consumers deliver a punishing wave of criticisms that forced Loblaws to reverse its decision, within about a day, but they also gave the world a taste of some saucy humour. Other companies poked fun at the ketchup wars. Harris Heating and Air Conditioning Services Inc. served up free bottles of French's ketchup as an incentive to buying a furnace and air conditioning system. Better hurry, the offer ends soon! Officials from Loblaws quickly realized they smeared a little ketchup on their face with its decision to dump French's, but nothing illustrated the debacle like Nicole MacAdam's giff. Patriotic condiment fans also turned to television shows and movies to express their opinions on the ketchup war. Of course, kudos is in order for one consumer who, early on, correctly predicted Loblaws would eventually backtrack on its decision.