Results: Burger King thinks it deserves a Michelin star
Published on 10/04/2020
Burger King has suggested that one of its beef burgers deserves a Michelin star — and the marketing campaign has caught the eye of the respected culinary guide. The fast food giant's Belgian arm launched a petition demanding a sought-after star for its new Master Angus burger, encouraging followers to sign an online petition aimed at Michelin Guide inspectors.
QUESTIONS
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Comments
1.
1.
Are you a Burger King fan?
Yes
45%
1387 votes
No
48%
1473 votes
Not Applicable
9%
270 votes
2.
2.
The first Michelin Guide was published in 1900 as a travel guide for motorists in France, and the publication has since become the foremost authority on gastronomy worldwide. Have you ever eaten at a Michelin Star restaurant? Yes
17%
524 votes
No
84%
2606 votes
3.
3.
Inspectors use five criteria to judge a restaurant's output, and have awarded at least one Michelin star to more than 15,000 restaurants worldwide. Do you follow the Michelin Star guide to see what restaurants get the awards? Yes
9%
283 votes
No
92%
2847 votes
4.
4.
Do you think there should be a Michelin Star of fast food restaurants? Yes
24%
741 votes
No
37%
1129 votes
Undecided
41%
1260 votes
COMMENTS
