Results: Study finds how Americans are sprucing up their yards
Published on 03/06/2024
Four in 10 Americans are turning to social media to find inspiration for their yard, according to new research.
Source: https://swnsdigital.com/us/2024/03/study-find-how-americans-are-sprucing-up-their-yards/
Source: https://swnsdigital.com/us/2024/03/study-find-how-americans-are-sprucing-up-their-yards/
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1.
1.
The survey of 2,000 Americans with a yard or lawn found 40% get their yard and landscaping content from social media — beating magazines (28%) and tied with gardening/landscaping TV shows. If you are looking for inspiration for landscaping, where do you go?
Social media
12%
308 votes
Magazines
10%
269 votes
TV
7%
175 votes
Local stores
14%
368 votes
Friends & Family
14%
371 votes
Other (please specify)
4%
110 votes
Not Applicable
38%
999 votes
| Other Answers | Percentage | Votes |
|---|---|---|
| 0.81% | 13 | |
| 0.31% | 5 | |
| internet | 0.31% | 5 |
| YouTube | 0.31% | 5 |
| myself | 0.25% | 4 |
| online | 0.25% | 4 |
| Internet search | 0.19% | 3 |
| my imagination | 0.12% | 2 |
| 0.12% | 2 | |
| my landscaper | 0.12% | 2 |
| Google search | 0.12% | 2 |
| Websites | 0.12% | 2 |
| my own imagination | 0.12% | 2 |
| Master Gardeners | 0.06% | 1 |
| internet/web searches | 0.06% | 1 |
| areas around my home | 0.06% | 1 |
| Online searches....not social media | 0.06% | 1 |
| Check with landscape companies | 0.06% | 1 |
| gardener | 0.06% | 1 |
| my own mind | 0.06% | 1 |
| dk | 0.06% | 1 |
| YouTube videos | 0.06% | 1 |
| Landscape and Gardening websites | 0.06% | 1 |
| Professional websites | 0.06% | 1 |
| Look the neighbourhood. | 0.06% | 1 |
| my own ideas | 0.06% | 1 |
| Books, Blogs, and Pinterest | 0.06% | 1 |
| bing | 0.06% | 1 |
| gardening catalogues | 0.06% | 1 |
| Try & do something that comes to my mind | 0.06% | 1 |
| web search for images | 0.06% | 1 |
| NEIGHVBOUR GOOD WITH LANDSCAPING | 0.06% | 1 |
| My Beverly Hills neighborhood has beautiful, landscaping | 0.06% | 1 |
| Pintest | 0.06% | 1 |
| landscape designers | 0.06% | 1 |
| Other people’s yards | 0.06% | 1 |
| neighborhoods | 0.06% | 1 |
| A combo of all above options | 0.06% | 1 |
| houzz | 0.06% | 1 |
| My own creativity | 0.06% | 1 |
| Magazines, internet, t.v. | 0.06% | 1 |
| Internet how to. | 0.06% | 1 |
| Combination of HGTV type garden & landscape/hardscaping shows and social media accounts like Pinterest | 0.06% | 1 |
| Youtube.com | 0.06% | 1 |
| Combination | 0.06% | 1 |
| online research | 0.06% | 1 |
| nowhere....it's my own doing! | 0.06% | 1 |
| Driving around with our eyes open for possibilities | 0.06% | 1 |
| My own design | 0.06% | 1 |
| Internet. YouTube | 0.06% | 1 |
| internet websites | 0.06% | 1 |
| Website | 0.06% | 1 |
| I don't go anywhere. I live on an acreage and am happy with no sprucing up. | 0.06% | 1 |
| My head | 0.06% | 1 |
| own ideas of what we like | 0.06% | 1 |
| What I like and want is the only thing that matters | 0.06% | 1 |
| Personal experience | 0.06% | 1 |
| Internet searches | 0.06% | 1 |
| MY IMAGNATION MORONS | 0.06% | 1 |
| online searches | 0.06% | 1 |
| Google search for ideas | 0.06% | 1 |
| wife | 0.06% | 1 |
| Amazon tribesmen | 0.06% | 1 |
| drive-by viewings of neighbors' yards | 0.06% | 1 |
| See what does or doesn't work. | 0.06% | 1 |
| use your own judgement | 0.06% | 1 |
| google, pinterest | 0.06% | 1 |
| amazon | 0.06% | 1 |
| google inspiration | 0.06% | 1 |
| Other people's yards | 0.06% | 1 |
| search | 0.06% | 1 |
| I just google it | 0.06% | 1 |
2.
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Of those scrolling to find their next yard update, 47% have actually made a change to their outdoor space based on a trend they saw on social media. Adding specific plants to attract bees, butterflies or "good bugs," along with bird feeders and gardens (including vertical) emerged within the top 10 predicted yard trends of 2024 — while firepits and incorporating playful features like swings, hammocks or treehouses ranked among the top 20 trending yard enhancements. Do you have any 'trendy' enhancements your yard? Yes
15%
382 votes
No
53%
1374 votes
Not Applicable
32%
844 votes
3.
3.
If you live somewhere without a backyard, do you wish you had one? Yes, I'd like my own backyard space
19%
491 votes
No, it's too much work to upkeep
11%
295 votes
A bit of both
11%
295 votes
Not Applicable
58%
1519 votes
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