Results: Bumble faces backlash for its billboard ads that disparaged celibacy as an alternative to dating

On Monday, the company backtracked and apologized for billboards that bore the message "You know full well a vow of celibacy is not the answer" juxtaposed against an introduction to "the new Bumble." The app launched a brand redesign in April in hopes of reviving user interest, which had been lagging. Have you used a dating app before?

Women on social media castigated the company for suggesting celibacy isn't a valid personal choice. Some online critics read the slogan as reflecting patriarchal notions that women should be willing to have sex with men even if they don't want to. In an apology posted on Instagram, Bumble said it is removing ads that it called a mistaken attempt to "lean into a community frustrated by modern dating." Do you agree with the criticisms of the ad?