Results: H&M pulls school uniform ad in Australia after complaints it sexualized children

Tellwut_9 profile photo
Tellwut

01/25/2024

78

2712

Products
H&M has apologized for and removed a school uniform advertisement in Australia after users on social media complained that it sexualized children.

Source: https://www.cnn.com/2024/01/22/business/h-and-m-school-uniform-ad-intl-scli/index.html
1.
1.
The ad, screenshotted by a number of social media users before it was removed, featured two elementary schoolgirls dressed in school uniform, with the slogan "Make those heads turn in H&M's Back to School fashion." It prompted a backlash on social media, where users called it "creepy," "disturbing," and recalled their own stories about "being ogled" while still at school. Do you agree with the complaints that the ad is sexualizing children?
Yes
35%
935 votes
No
29%
795 votes
Undecided
36%
970 votes
2.
2.
"We have removed this ad," the Swedish fashion giant told CNN. "We are deeply sorry for the offense this has caused and we are looking into how we present campaigns going forward." Regardless of your answer to the first question, do you agree with H&M's decision to remove the ad based on how it is perceived?
Yes
56%
1525 votes
No
16%
436 votes
Undecided
27%
739 votes

Comments