Amazon Prime Day is a special sales event held annually by Amazon, exclusively for members of its Prime subscription service. Launched in 2015 to celebrate Amazon's 20th anniversary, it has grown into 1 of the largest global shopping events, rivaling Black Friday and Cyber Monday in terms of sale volume and participation. The event typically spans multiple days with Prime Day 2026 running from June 23 to June 26, offering deals across more than 35 product categories. Do you have Amazon Prime membership?