Results: Black Friday
Published on 11/25/2022
Black Friday is a colloquial term for the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. (Wikipedia)
QUESTIONS
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Comments
1.
1.
According to a PwC retail survey, only 20% of respondents are planning to shop on Black Friday. Are you doing any Black Friday shopping?
Yes in store
11%
321 votes
Yes online
24%
681 votes
I'm not sure yet
17%
467 votes
No
52%
1457 votes
2.
2.
According to another survey commissioned by UserTesting and conducted in late September by market research company OnePoll, In a sign that heading to the store during the holidays is once again in vogue, 63 percent of respondents said they consider brick-and-mortar Black Friday shopping a tradition they don't want to miss. Do you consider shopping in store a Black Friday tradition? Yes
19%
522 votes
No
54%
1524 votes
Undecided
11%
315 votes
Not Applicable
16%
439 votes
3.
3.
Many people stopped in store shopping due to the COVID-19 pandemic. More than two in five people surveyed in the OnePoll survey (43 percent) miss the excitement of in-person Black Friday shopping, with instant gratification a top motivator for plans to hit the stores. Do you miss the excitement of in person Black Friday shopping? Yes
12%
339 votes
No, I still have been in store shopping on Black Friday
9%
264 votes
No, I found it stressful not exciting
22%
617 votes
I don't shop in store on Black Friday
32%
885 votes
Other (please specify)
1%
16 votes
Not Applicable
24%
679 votes
4.
4.
If you are not Black Friday shopping, why not? The deals aren't worth it
26%
741 votes
I can't afford it
20%
559 votes
I'm already done my shopping
11%
318 votes
I don't need to get any gifts this year
11%
305 votes
Other (please specify)
6%
175 votes
Not Applicable
36%
1002 votes
COMMENTS