Results: "Adultoween" is the latest Halloween trend
Ferrero North America, part of the global sweet-packaged food company the Ferrero Group, today released new survey findings revealing that Halloween is increasingly becoming a holiday for adults, not just children.
Source: https://www.prnewswire.com/news-releases/new-survey-by-ferrero-finds-halloween-isnt-just-for-kids--adultoween-is-the-latest-halloween-trend-302264143.html
1.
1.
Do you agree that Halloween has evolved into a holiday that is now equally for kids and adults?
Yes, I think it's equal
44%
•
1222 votes
No, I still think it's more for kids
48%
•
1337 votes
No, I think it's more for adults
9%
•
241 votes
2.
2.
Here are some key findings from the study. Do any apply to you? 69% of adults say they plan to buy candy this year even if they don't expect trick-or-treaters
30%
•
835 votes
40% of adults say Halloween is their favorite holiday
12%
•
338 votes
58% of adults say they plan to decorate their house for Halloween
18%
•
492 votes
60% of adults say they enjoy carving pumpkins for Halloween
12%
•
337 votes
47% of adults say they dress up in costume for their own enjoyment
10%
•
291 votes
36% of adults dress their pets up for Halloween
7%
•
200 votes
77% of adults feel nostalgic about trick-or-treating
22%
•
617 votes
None apply to me
42%
•
1184 votes
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