Results: Super Bowl streaming on the rise, survey notes

According to the latest survey released by Adtaxi, 36% of adults are expected to watch the Super Bowl primarily via streaming. The audience for streaming TV is projected to match the combined viewership figures of broadcast television (20%) and cable TV (16%).How are you watching the Super Bowl?

Source: https://www.newscaststudio.com/2024/02/09/super-bowl-streaming-on-the-rise-survey-notes/